Experiential

Where it all comes to life

Show, don’t tell

Experiences build lasting brands

Studies show that 78% of Gen Z prefers spending money on experiences over stuff. Things fall apart, but memories last a lifetime. That’s great news for brands. Provide your audience an experience and you’ll win their share of mind. Keep it up and you’ll win the holy grail—brand loyalty, the first step to becoming an icon. So how do you start?

Lemonade is an experiential marketing agency designing activations for the NOW. Digital experiences—from TikTok challenges to Metaverse meetups—have created a paradigm shift in The Branded Experience, and we’re here for it. We also pack a mighty punch creating experiences at festivals, pop-ups, OOH and more. We’re party people. It’s what we do.

We’ve thrown shindigs with Snoop Dogg. Turned heads at Comic-Con. Racked up billions of views with TikTok branded hashtag challenges. 

Our big takeaway? Experience is where it’s at.

Full-Service experiential marketing agency

At Lemonade, we’re staffed up with folks who know how to get it done. From the strategic development to the creative buildout to the logistical execution to talent management, we’re a full-service experiential marketing agency that’s worked with some of the hottest brands and most-recognizable names in the world in gaming, movies, streaming, music, comics, Web3 and CPGs. Whether you need a social media strategy, a big creative concept, a smart strategic plan or connections to celebrity and influencer partnerships, we’ve got you covered.

You name it, we’ve got it. Just ask our partners.

The work

What can an experiential marketing firm do for you?

What can an experiential marketing agency like Lemonade do for you? 

Brand experiences run the gamut: From moments of surprise-and-delight on a commute to weekend activations at music festivals or trade shows; YouTube Live’s to viral TikTok challenges. What does your brand need? 

Our extensive work as the experiential marketing agency of record for brands large and small, Web2 and Web3, informs how we approach that question. Audit-based insights from our team of strategists pinpoint the perfect activation point for brands. From there, we’re capable of seeing a project from conception to execution—or hop in on existing projects to fill any gaps you have.

In experiential marketing, company that you keep says a lot. Check out some of our recent work:

Setting a global
stage for webcomics

MANTA ➔

Preserving the
sanctity of game night

CASINO M8TRIX ➔

Bringing holiday cheer to battle royale

GARENA FREE FIRE x SNOOP DOGG

We have influence

Tap into our relationships

Influencer services can be the cornerstone of your experiential campaign, or the strategic boost needed to push it into the mainstream. Our relationships with a wide range of celebrities, influencers and creators make finding the right sized talent for your campaign a cinch. Whether we’re targeting talent with niche or international audiences, our influencer services open doors and create engagement.

CRISTIANO RONALDO x GARENA FREE FIRE

We partnered with gaming studio Garena to onboard Cristiano Ronaldo as the global brand ambassador for its mobile battle royale game Free Fire. The partnership marked one of the most significant mash-ups within the gaming industry, uniting one of the world’s most popular mobile games with the global sporting celebrity.

The Lemonade difference

An experiential marketing agency that creates authentic relationships through fresh activations.

CULTURALLY RELEVANT

We build authentic communities where consumers are excited about brands as they flourish at the center of the cultural zeitgeist.

CREATIVE IMPACT

We’re brand storytellers who build affinity with sticky content. We offer in-house production, influencer marketing, creator in residence packages, and experiential marketing around the world.

EXCLUSIVE ACCESS

With our wide range of subject matter experts (Web3, Gaming, Entertainment) and access to A-List celebrities and deal-makers, we excel at bringing intentional virality to campaigns.

How can we help?

We are your brand’s best ally

Do you want a billion TikTok impressions? Need to build hype around your game, movie, series or comic? How about some expert know-how around creating campaign buzz with the perfect celebrity pairing? As an experiential marketing agency, our strategy-led creative connects brands to the pop-culture conversation. Let’s start one today.

CREATIVE

  • Creative Strategy

  • Brand Identity

  • Branded Content / Original Content

  • Video Production

  • Photography

  • 2D & 3D Animation

  • Design & Illustration

AMPLIFICATION

  • Paid Media & Partnership Strategy

  • Paid Media Planning & Buying

  • Influencer Mgmt

  • Brand & Product Integrations

  • Celebrity Partnerships

EXPERIENTIAL

  • Experiential Strategy

  • AR/VR

  • Events

  • Metaverse Experiences

SOCIAL

  • Social Strategy

  • Organic Social Mgmt

  • Community Mgmt

  • Social Content

  • Trend Monitoring

Ready to drive your brand's growth?