Meet The Team
We’ve developed a strong working relationship with many of today’s top-tier writers, designers, digital strategists, technologists, musicians, and filmmakers, allowing us to assemble the right team for every project. Take a moment to meet some of our key players.
Chief Creative Director & Co-Founder
As an award-winning director and producer, Rowan created Lemonade to tell compelling, personal stories that people want to share. He has an innate ability to find the truth and the narrative in everything we produce, whether it’s a documentary, a feature film, or a multi-channel launch for a bold new startup Rowan is always getting to the heart of the story.
Chief Strategist & Co-Founder
As Chief Strategist of Lemonade, Trevor is the agency’s number one Brand Ambassador, leading strategic agency growth efforts and day-to-day operations. He is experienced in both creative and business strategy, fusing a passion for branded content and a profound understanding of how to distribute and market the completed works of our clients. He oversees Digital Strategy and Media planning and buying for the agency. This collection of hats allows Lemonade to continuously discover new methods for driving authentic consumer engagement.
Chief Operating Officer
With nearly 20 years of helping brands, clients, and organizations achieve results in the advertising industry, Kris is thrilled to bring his operational and management expertise to Lemonade.
Prior to joining the team, Kris was the VP, Client Services at HUGE and held the position of President at Linus, a boutique marketing agency specializing in science and healthcare. Before moving into executive roles, Kris project managed a wide range of digital initiatives for Fortune 500 companies, including Disney, Revlon, Salesforce, Capital One, and Verizon.
Social Media & Influencer Marketing Strategist
Catherine began her marketing career as one of the original team members at MySpace.com, conceptualizing and implementing unique, never-before-seen ad campaigns. After MySpace, she shifted gears and began working with top-tier brands like Cadbury Adams, The Chevron Corporation, Airborne, and The Cheesecake Factory to integrate multi-channel campaigns – Film, Web, Television, Music, Video Games, and Events - with entertainment properties. She has since also implemented social media and brought her well-rounded knowledge of entertainment and integrated marketing to a diverse range of clients. Her extensive experience conceptualizing and implementing multi-tiered digital strategies to drive brand awareness, engage consumers and build customer loyalty has resulted in 600% growth across key social channels and influencer marketing campaigns which saw 62x ROI.
Director of Digital Strategy
Mike brings his expertise in digital marketing and product to Lemonade. He has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution.
He has worked with and advised startups from Y Combinator, IdeaLab, and over 500 Startups. As the strategist on the founding team of Kogi BBQ, Mike's work prompted a worldwide twittering food truck phenomenon which led to the creation of a new billion-dollar market.
Prior to his work in startups, Mike delivered digital strategy and implementation for local businesses and Fortune 500s, including Microsoft, Amadeus, Nolet's Gin, Burger King, FedEx, Wynn Hotels, NVIDIA, and others. As a creative director, his teams have won numerous awards and recognition, including 2 ADDY's.
Strategic Account Director
Taylor is a results-oriented startup executive with experience in operations, client management and business development. He has helped to build and capitalize teams for several early-stage companies in his role as partner at ventureLab Growth Partners (VLGP). Taylor was recruited as General Manager of Monj Health and helped them launch into the corporate wellness market by helping raise over $3M in angel/seed capital. Prior to that, he was the COO and acting CRO of FanMouth Gaming, a disruptive sports startup attacking the rapidly evolving daily fantasy market. With the Active Ingredients, Taylor was the client lead with key agency accounts like Lithium, BitTorrent, Qlik & JDS Uniphase. Finally, he created a nationally syndicated technology radio program on National Public Radio and served for many years as a judge for the International Webby Awards.
Shannon comes from a background in fashion and digital/experiential marketing with a passion for producing content and implementing efficient workflows. She is a creative problem-solver who understands the startup culture and thrives in a fast-paced environment. She loves geeking out over different apps and platforms that organize information and improve workflows.
Dominic combines his entrepreneurial spirit with a passion for digital marketing to bring a fresh approach to the Lemonade team. He returns to his Bay Area home after traveling the world helping local businesses learn and grow through digital marketing.
His experience working sales at multi-stage startups has provided him invaluable insight into the growth strategies he implements for Lemonade's clients.
Radmila Zelic Josimov
Radmila fuses her background in graphic design and branding with expertise in UI/UX, to develop projects from the ground up. With over 10 years of experience, she’s well versed in both marketing and product design, and she's all about approaching problems from the user point of view and crafting solutions that effectively combine brand value, experience design, and storytelling.
Hillary is a creative problem solver who firmly believes in thinking outside the box. In addition to 6 years working in film, her experience spans many industries from nonprofit fundraising at the American Conservatory Theater to leading localization efforts at Google. With this colorful career, life experience living overseas, and managing her Type 1 Diabetes from age 11, she brings a unique sensibility to storytelling through film.
Alex Moggridge is a Brooklyn-based creative director, writer, and actor. He has created content for SAP, Clipper Card, Red Bull, Lyft, Google, LoftSmart, Spark Hire, and others. In the theatrical world, he has appeared on stages all over the world (plus the occasional turn as a suspect on a New York cop show), and his writing has been staged in New York, San Francisco, and Boise. Yes. Boise.
Alex is a fan of, in no particular order: funny things, birds, baseball, choral singing, and his stuffed cat, Eusebio.
Art Director & Lead Designer
Brad lives by the mantra: Think. Feel. Craft. Hone. His work for Twitter and Salesforce has garnered the attention of many and earned him a recurring role in our cast of characters.
JT Bruce is an animator, artist, filmmaker, and musician with an eye for the bizarre and an ear for the unusual. He grew up in the redwoods of the Santa Cruz Mountains in northern California, playing electric guitar and making movies with friends. In 2004 he graduated high school and drove south to attend San Diego State University. The next five years were spent earning a degree in film production, recording progressive metal albums, and animating like a madman.
Paul T. Layland
Paul's competencies are vast. He sets the perfect tempo for whatever the project calls for. Rowan and Paul have been collaborating on projects for over six years, cultivating a shorthand in the director and editor relationship, which many will argue is the foundation of a great post-production process. Paul adds to this his immaculate organizational skillset, familiarity with 2D and 3D visual effects integration, and an ability to manage timelines both realistic and unrealistic.
Zach is a commercial director and producer based in NYC. He has worked with clients including Swarovski, Peloton, and Tylenol along with countless startups, passion projects, and more.
He is also wholly aware that his mustache is a catastrophe, but lost a bet last year and is sticking it out. He is expected to shave in late 2020.
Director of Marketing Analytics
Ian focuses on integrating results & analytics into a brand's workflow to maximize the application of analytics. Previously Ian was VP, Marketing Analytics and Media at KAYAK, leading teams that planned, bought and analyzed the impact of brand investment. He previously held roles at Omnicom Media Group and GroupM where he ran analytics teams and helped develop media planning and optimization software. Ian is a husband, father and in his spare time attempts to be an active triathlete.
Daniel’s specialty is getting to the heart of every client’s story. His narrative background helps find the human resonance in every project. He recently graduated from the UCLA School of Film & Television with an MFA in Directing and a handful of award-winning films under his belt. When he's not crafting commercials for today’s brightest brands he’s developing Southern Gothic neo-noirs. Daniel also does an amazing impression of Kermit the Frog.
Digital Account Manager
Kris is a marketing professional with experience across multiple media channels such as social, TV, digital, OOH, radio and print. He has managed and executed multi-million dollar campaigns in the US and internationally in an effort to drive leads and raise brand awareness for multiple clients. Previous client experience includes Six Flags, JBL, Coca-Cola, PayPal, Luxottica, as well as Johnson & Johnson.
Maria F León
Maria is an Emmy Award nominee filmmaker with a 12-year track record of production expertise for broadcast television, social videos, documentaries and feature films from top studios like Independent Television Service, Lionsgate Films, Paramount Pictures, and Annapurna Pictures.
Maria has impeccable organization skills and a joyful disposition towards production. She is a passionate storyteller with published works by the East Bay Express and NPR. Most importantly, she believes in diversity and inclusion. She prioritizes those values in thought-provoking storytelling and through the hiring of diverse talent and inclusive crews.
Legal Counsel to Lemonade
Lindsay’s lifelong passion for the arts, sports, and law combine to make him on one of the Bay Area’s most distinguished business and entertainment attorneys. A San Francisco native, Lindsay received his undergraduate degree from UC Berkeley, before moving to Washington D.C. to earn his law degree from Georgetown University. His career began as a professional sports agent, representing such clients as John Elway, Curt Warner, and Moses Malone. He’s also been a professional musician and a sailing captain, clocking over 25,000 miles at sea. Lindsay is licensed to practice law in California, with practices in San Francisco and Santa Monica.
Dubbed "SF's Best Comic Playwright" and "The Captain of Theatrical Camp" by the SF Weekly, Sean Owens has been writing and performing for 28 years in the Bay Area and abroad. Their solo musical, "Girlesque" has delighted audiences in the Bay Area, New York, and Canada. Sean has been twice recognized by the Bay Area Theatre Critics' Circle Awards for Best Original Script, and more recently, for their portrayal of Oscar Wilde with Shotgun Players in Berkeley.
Sean has created content for multimedia platforms and he has addressed topics ranging from the Titanic to slavery to turbine physics and received awards from the National Association of Interpretation for his efforts. Sean has written keynote speeches for hospitality expert Holly Stiel, and the founder of Notehall Sean Conway, and has designed original training for such companies as the Kimpton Group and Hilton Hotels.
Sean answers cheerfully to all pronouns and looks equally glamorous in a bow tie or pearls.
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