Meet The Team
Strategy & Digital
Trevor Dudeck he/him
Chief Strategist & Co-Founder
As Chief Strategist of Lemonade, Trevor is the agency’s number one Brand Ambassador, leading strategic agency growth efforts and day-to-day operations. He is experienced in both creative and business strategy, fusing a passion for branded content and a profound understanding of how to distribute and market the completed works of our clients. He oversees Digital Strategy and Media planning and buying for the agency. This collection of hats allows Lemonade to continuously discover new methods for driving authentic consumer engagement.
Mike Prasad he/him
Director of Digital Strategy
Mike brings his expertise in digital marketing and product to Lemonade. He has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution.
He has worked with and advised startups from Y Combinator, IdeaLab, and over 500 Startups. As the strategist on the founding team of Kogi BBQ, Mike's work prompted a worldwide twittering food truck phenomenon which led to the creation of a new billion-dollar market.
Cat Mendez she/her
Social Media Supervisor
Catherine began her marketing career as one of the original team members at MySpace.com, conceptualizing and implementing unique, never-before-seen ad campaigns. After MySpace, she shifted gears and began working with top-tier brands like Cadbury Adams, The Chevron Corporation, Airborne, and The Cheesecake Factory to integrate multi-channel campaigns with entertainment properties. She has since also implemented social media and brought her well-rounded knowledge of entertainment and integrated marketing to a diverse range of clients.
We’ve developed a strong working relationship with many of today’s top-tier writers, designers, digital strategists, technologists, musicians, and filmmakers, allowing us to assemble the right team for every project. Take a moment to meet some of our key players.
Starsky brings over 14 years of digital marketing, digital strategy, programmatic advertising, SEO, SEM and harnessing real-time metrics and analytics to developed winning campaigns to Lemonade. He loves to leverage deep data and analytics to inform his work; it has contributed to big wins in E-commerce marketing in user-acquisition, mobile channel strategy, consumer segmentation, market research, online product sales, product positioning, product messaging, and in launching new revenue sources. Starsky is always looking for the those big returns for our clients. Specifically, Return on Advertising Spend (ROAS), Return on Engagement (ROE), and Return on Investment (ROI) to name a few.
Becca Verstraete she/her
Social Media Manager
Becca was born and raised in LA. So naturally, she began her career in the heart of Hollywood as part of the original social and video strategy team at BuzzFeed. Becca and her team were responsible for launching some of BuzzFeed's most recognizable sub brands across social like Tasty, Nifty, and Bring Me as well as BuzzFeed's talent pages like The Try Guys and Ladylike. She later expanded upon her skills and experience at The Walt Disney company, working as a digital content strategy analyst providing content strategy and data analysis to various digital teams across the company.
Becca is passionate about all things digital media and, like any good millennial, is obsessed with GIFs and memes.
Ian Akehurst he/him
Director of Marketing Analytics
Ian focuses on integrating results & analytics into a brand's workflow to maximize the application of analytics. Previously Ian was VP, Marketing Analytics and Media at KAYAK, leading teams that planned, bought and analyzed the impact of brand investment.
He previously held roles at Omnicom Media Group and GroupM where he ran analytics teams and helped develop media planning and optimization software. Ian is a husband, father and in his spare time attempts to be an active triathlete.
Rowan Brooks he/him
Chief Creative Director & Co-Founder
As an award-winning director and producer, Rowan created Lemonade to tell compelling, personal stories that people want to share. He has an innate ability to find the truth and the narrative in everything we produce, whether it’s a documentary, a feature film, or a multi-channel launch for a bold new startup Rowan is always getting to the heart of the story.
Creative
Christian Lester he/him
Creative Director
A graduate from the School of Visual Arts, Christian brings a 20 year mix of creative entrepreneurialism and agency experience to the Lemonade stand.
Before joining the team Christian helped launch seven successfully backed crowdfunding campaigns, aided in bringing one mobile gaming app company to acquisition, and holds two product patents. With over a billion media impressions, his collaborative efforts have been featured on ABC's GMA, NBC's Today show, Food Network, The New York Times, Business Insider, and almost every major cooking and food publication for his most recent work with GIR: Get It Right.
Matt Chevlen he/him
Copywriter
Matthew is a Copywriter with endless curiosity and an insatiable drive to create. While attending The Rhode Island School of Design, he began his professional journey with internships at Interscope Records, Seiniger Advertising Group, and Darren Aronofsky’s Protozoa Pictures. After a brief stint as an assistant to the late author, Gore Vidal, Matthew worked his way up from the bottom in film and music video production, rising to the level of Associate Producer. He then attended the prestigious American Film Institute Conservatory as a Directing Fellow. With stints at BLKBX Creative Group, The Tangent Agency, and Tribal Worldwide, Matthew has leveraged his entertainment background to help win accounts from Sony Pictures, Universal Pictures, Focus Features, and STX Entertainment.
Radmila Zelic Josimov
Lead Web-Designer she/her
Radmila fuses her background in graphic design and branding with expertise in UI/UX, to develop projects from the ground up. With over 10 years of experience, she’s well versed in both marketing and product design, and she's all about approaching problems from the user point of view and crafting solutions that effectively combine brand value, experience design, and storytelling.
Bradley Payne he/him
Art Director & Lead Designer
Brad lives by the mantra: Think. Feel. Craft. Hone. His work for Twitter and Salesforce has garnered the attention of many and earned him a recurring role in our cast of characters.
Kris Diaz he/him
Digital Account Manager
Kris is a marketing professional with experience across multiple media channels such as social, TV, digital, OOH, radio and print. He has managed and executed multi-million dollar campaigns in the US and internationally in an effort to drive leads and raise brand awareness for multiple clients. Previous client experience includes Six Flags, JBL, Coca-Cola, PayPal, Luxottica, as well as Johnson & Johnson.
Dany Lofgren they/them
Social Media Analyst
Dany’s passion for experiential marketing was born in NYC’s underground art scene. Their many years in event curation & photography, as well as their experience working within multiple spheres of media and entertainment have made them well versed in digital marketing, influencer culture, and customer research. Totally obsessed with everything nerdy, Dany is certain their hundreds of video game hours will, eventually, be useful for something.
Client Services
Taylor Fogelquist he/him
Strategic Account Director
Taylor is a results-oriented startup executive with experience in operations, client management, and business development. Prior to Lemonade, Taylor was GM of Monj Health (corporate wellness) and COO FanMouth Gaming (fantasy sports gaming). Finally, he helped create a tech radio magazine on NPR and served for many years as a judge for the International Webby Awards.
Shannon Ino she/her
Project Manager
Shannon comes from a background in fashion and digital/experiential marketing with a passion for producing content and implementing efficient workflows. She is a creative problem-solver who understands the startup culture and thrives in a fast-paced environment. She loves geeking out over different apps and platforms that organize information and improve workflows.
Rachel Priest she/her
Project Manager
Rachel brings her deep background in project management and operational change management to constantly adapt and evolve Lemonade’s team to each new challenge. With her love of all things creative, Rachel brings her passion and unique flare to every digital marketing campaign she touches, bringing delight to our clients, while enjoying the process and having fun with the team.
Production
Hillary Pierce she/her
Creative Producer
Hillary is a creative problem solver who firmly believes in thinking outside the box. In addition to 6 years working in film, her experience spans many industries from nonprofit fundraising at the American Conservatory Theater to leading localization efforts at Google. With this colorful career, life experience living overseas, and managing her Type 1 Diabetes from age 11, she brings a unique sensibility to storytelling through film.
Zach Meyer he/him
Creative Director
Zach is a commercial director and producer based in NYC. He has worked with clients including Swarovski, Peloton, and Tylenol along with countless startups, passion projects, and more.
He is also wholly aware that his mustache is a catastrophe, but lost a bet last year and is sticking it out. He is expected to shave in late 2020.
Alex Moggridge he/him
Creative Director
Alex Moggridge is a Brooklyn-based creative director, writer, and actor. He has created content for SAP, Clipper Card, Red Bull, Lyft, Google, LoftSmart, Spark Hire, and others. In the theatrical world, he has appeared on stages all over the world (plus the occasional turn as a suspect on a New York cop show), and his writing has been staged in New York, San Francisco, and Boise. Yes. Boise.
Alex is a fan of, in no particular order: funny things, birds, baseball, choral singing, and his stuffed cat, Eusebio.
Maria F. Leon she/her
Creative Producer
Maria is an Emmy Award nominee filmmaker with a 12-year track record of production expertise for broadcast television, social videos, documentaries and feature films from top studios like Independent Television Service, Lionsgate Films, Paramount Pictures, and Annapurna Pictures.
Maria has impeccable organization skills and a joyful disposition towards production. She is a passionate storyteller with published works by the East Bay Express and NPR. Most importantly, she believes in diversity and inclusion. She prioritizes those values in thought-provoking storytelling and through the hiring of diverse talent and inclusive crews.
JT Bruce he/him
VFX Artist
JT Bruce is an animator, artist, filmmaker, and musician with an eye for the bizarre and an ear for the unusual. He grew up in the redwoods of the Santa Cruz Mountains in northern California, playing electric guitar and making movies with friends. In 2004 he graduated high school and drove south to attend San Diego State University. The next five years were spent earning a degree in film production, recording progressive metal albums, and animating like a madman.
Paul T. Layland he/him
Lead Editor
Paul's competencies are vast. He sets the perfect tempo for whatever the project calls for. Rowan and Paul have been collaborating on projects for over six years, cultivating a shorthand in the director and editor relationship, which many will argue is the foundation of a great post-production process. Paul adds to this his immaculate organizational skillset, familiarity with 2D and 3D visual effects integration, and an ability to manage timelines both realistic and unrealistic.
Renato Soares he/him
Editor
Renato’s love of gaming led him video editing. He wanted to blend the most cinematic moments in games and turn them into short narratives that people would love. Now, he applies his passion for visual storytelling to the vast range of content Lemonade creates for our clients and ourselves.. So whether he’s cutting a reality tv-spot featuring world-renowned influencers, making a hosted video series that introduces young kids to meditation, or creating high-octane, scroll-stoping ads for social, Renato is always creating something truly engaging.
Daniel Lafrentz he/him
Creative Producer
Daniel’s specialty is getting to the heart of every client’s story. His narrative background helps find the human resonance in every project. He recently graduated from the UCLA School of Film & Television with an MFA in Directing and a handful of award-winning films under his belt. When he's not crafting commercials for today’s brightest brands he’s developing Southern Gothic neo-noirs. Daniel also does an amazing impression of Kermit the Frog.
Business Operations
Kris Rohman he/him
Chief Operating Officer
With nearly 20 years of helping brands, clients, and organizations achieve results in the advertising industry, Kris is thrilled to bring his operational and management expertise to Lemonade.
Prior to joining the team, Kris was the VP, Client Services at HUGE and held the position of President at Linus, a boutique marketing agency specializing in science and healthcare. Before moving into executive roles, Kris project managed a wide range of digital initiatives for Fortune 500 companies, including Disney, Revlon, Salesforce, Capital One, and Verizon.
Dominic Lucia he/him
Sales & Marketing Manager
Dominic combines his entrepreneurial spirit with a passion for digital marketing to bring a fresh approach to the Lemonade team. He returns to his Bay Area home after traveling the world helping local businesses learn and grow through digital marketing.
His experience working sales at multi-stage startups has provided him invaluable insight into the growth strategies he implements for Lemonade's clients.
Michie Shiota she/her
Bookkeeper
For more than 20 years, Michie Shiota has been helping clients achieve their financial goals by driving practical and cost-saving results for their bookkeeping and business management needs. She believes that building client relationships is key; and that trust and collaboration is at the heart of every successful outcome. When she’s not balancing books, Michie likes to keep a life balance by meditating, hiking, cooking and sewing.
Lindsay Spiller he/him
Legal Counsel to Lemonade
Lindsay’s lifelong passion for the arts, sports, and law combine to make him on one of the Bay Area’s most distinguished business and entertainment attorneys. A San Francisco native, Lindsay received his undergraduate degree from UC Berkeley, before moving to Washington D.C. to earn his law degree from Georgetown University. His career began as a professional sports agent, representing such clients as John Elway, Curt Warner, and Moses Malone. He’s also been a professional musician and a sailing captain, clocking over 25,000 miles at sea. Lindsay is licensed to practice law in California, with practices in San Francisco and Santa Monica.