Paid media
Boost your brand
Drive engagement.
Create conversions.
As the favored paid media agency for brands across industries including entertainment, gaming and fintech, Lemonade excels at building out content strategies that deliver on KPIs. What sets Lemonade apart from every other paid media agency is a 360 approach that combines in-house creative, subject matter experts, strategists and top-notch project management, so clients get the most bang for their buck. Regardless of the spend—$20,000 or $20,000,000—Lemonade builds effective branding and authentic connections to boost brands.
Whether that goal is to drive traffic to a landing page, increase clicks on marquee branded content or boost overall impressions to elevate brand sentiment and affinity, Lemonade delivers.
Why choose Lemonade for paid media?
A paid social agency that gets it
As creators of high-profile strategies across social media and traditional spaces, Lemonade offers an exhaustive selection of paid media agency services for trending social platforms, creative and strategic out-of-home (OOH) placements, and comprehensive over-the-top (OTT) advertising.
But experience only gets you so far. Lemonade values authentic relationships, and that applies to the client-agency dynamic. Lemonade is well-versed at working with a wide range of clients and budgets with varying needs, which is why each partnership begins with an in-depth audit of a brand’s target audiences and social media presence. This provides the necessary context to begin mapping the perfect paid strategy from the ground up.
As an agency of fixers, Lemonade also prides itself on collaboration and agility, and can jump into a paid media campaign at any step of the journey to boost existing campaigns, course correct or troubleshoot underperforming initiatives, or simply consult and advise.
Time and time again, clients are impressed with the comprehensive list of services Lemonade provides, as well as the collaborative and upbeat approach at creating smart paid strategies that boost content and make brands stand out from the rest of the competition.
Lemonade paid media services
Paid media agency services that deliver results
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Lemonade pairs its unique strategic insights with a network of contacts within traditional and digital paid spaces to manage the development and targeted placement of content optimized to get the most bang for the buck, and hit campaign KPIs along the way. Lemonade can open the door for your brand by exposing it to new audiences, as well as new content or amplification opportunities.
Including:
• PPC
• Display and Programmatic
• Video Ads
• Streaming TV (OTT) and Broadcast
• Billboards (OOH)
• Streaming Audio and Radio
• Paid Social and Influncer
• And more…
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As your paid media agency , Lemonade uses dedicated tools to determine keywords and long-tail questions/phrases used for product discovery and research, as well as to identify key competitors. In conjunction with that is a trend analysis that provides insight into where there are shifts in consumer search behavior, which helps inform opportunities.
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Lemonade’s social media team tracks and analyzes trends on all of the leading platforms so you know the latest insights are also the freshest. As a paid social agency, Lemonade’s ability to identify and learn from these trends sets paid content up for greater success.
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Lemonade employs industry-leading tools to conduct competitor social audits, and identify their content pillars, engagement drivers and key influencers. Additionally, a sentiment analysis is conducted on competitor social channels and posts, as well as individual product titles across various social platforms.
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Lemonade’s rich network of connections spanning global companies, innovators, influencers, creators and celebrity collaborators exposes brands to incredible expanded reach opportunities through strategic paid partnerships designed to deliver ROI and create lasting, beneficial relationships.
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A paid social agency like Lemonade is staffed with social strategists adept at building and executing strategies for a company brand, sub-brand, product launches and more. Whether you’re a branded house or house of brands, Lemonade has the relevant experience and history of tangible results to elevate your social strategy, including the adoption of paid search, ads and beyond.
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Lemonade is more than just a paid media agency, it’s a creative powerhouse with a robust staff of designers, copywriters, video production and more. That means that with Lemonade as a partner, paid strategy and content creation are interconnected, which boosts paid efficiency and creates a smarter, clearer execution with results.
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Lemonade has extensive experience working as the social media management agency for brands like IMAX and Square Enix. That experience is invaluable for a paid media agency, and not often found with agencies that pitch their paid expertise. Working with Lemonade means your strategy will be built from insight gained as the paid and organic social agency for some of the bigger brands in entertainment and beyond.
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Looking for expertise on how to branch out beyond Brand and product integration opportunities can help your product break through to the next level of awareness and help strengthen your affinity with consumers. Lemonade’s robust relationships with brands and fresh strategic thinking gives clients access to exciting integration opportunities.
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Lemonade’s expertise beyond paid media gives brands options that most paid media agency competitors can’t deliver. Celebrity and influencer management services cut out the middleman, and gives brands direct access to trending talent for paid or organic campaigns.
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Posting content is only the beginning. As your paid media agency with experience management online communities for brands, Lemonade offers a deep understanding of what it takes to build community, create authentic connections and foster engagement as community managers on social platforms including Discord, TikTok, Facebook, Twitter and Instagram.
Lemonade Delivers the ROI
Lemonade has worked as the preferred paid media agency for exciting brands around the world. With a focus on creating paid media strategies hand-in-hand with creative, impactful work is the norm.
MANTA
Lemonade helped launch Manta, a Korean webcomics publisher, in the United States by starting with a massive paid OOH takeover in New York City’s Times Square.
CASINO M8TRIX
Partnerships with MLB and NFL media partners, creative billboard execution, social media innovation—you name it and Lemonade has done it to help Casino M8trix stay top-of-mind for Bay Area residents.
Why Hire a Paid Media Agency?
A paid media agency (or paid social agency) is an essential member of any well-rounded and effective marketing effort. The world is full of noise—especially in places like social media, where large numbers of people congregate to converse—and if you aren’t enhancing your own voice with paid media, you’re likely not breaking through. While viral marketing and word of mouth are valuable tools to help drive a campaign, paid media is how a brand creates effective, targeted impact.
How can a paid media agency grow your brand?
TARGET YOUR MESSAGING
A well-researched paid campaign targets specific audiences that are aligned with brand goals and KPIs. By doing so, a paid social agency like Lemonade can prioritize messaging and content designed to resonate with that target. That translates into more effective marketing campaigns, since its speaking to consumers deemed highest in priority.
FUNNEL AWARENESS
A paid media agency can align paid efforts with different levels of the marketing funnel. This gives brands the option to allocate resources to areas of the funnel that need the most attention in order to nail quarterly or campaign KPIs that may be lagging behind.
INCREASES BRAND AWARENESS
A brand makes authentic connections with audiences and builds brand awareness when it tells impactful stories backed by smart content strategy. A full-service agency like Lemonade designs content and builds strategy specifically for increasing brand awareness.
BUILD BRAND AFFINITY
When done effectively, a paid media campaign can dramatically increase brand affinity. A paid social agency uses tools such as sentiment tracking, polling, email surveys and more to track brand affinity. With this knowledge, a paid campaign can be created to target audiences or talking points that will help create, boost or repair brand affinity and sentiment.
INCREASES WORD OF MOUTH
The amount of people who hear about an expensive Super Bowl ad after the game always far exceeds the number of people who watched it live. Word of mouth is key to brand success, and that organic reach is often jumpstarted by a paid media effort.
GENERATES TRAFFIC
Perhaps the most immediate impact of an effective paid media agency is an increase in site traffic. Well-placed paid media translates into clicks. If generating site traffic is a goal—which it usually is—paid media is an essential resource to exploit.
The Lemonade difference
A paid media agency with clear upside
CULTURALLY RELEVANT
Lemonade strives to build authentic relationships and communities, where consumers are optimistic about the brands they love as they flourish at the center of the cultural zeitgeist.
CREATIVE IMPACT
Brand storytelling builds affinity. Lemonade staffs a vibrant in-house production team ready to create sticky content and develop incredible branded experiences.
EXCLUSIVE ACCESS
Open the door to new possibilities. Lemonade’s diverse subject matter experts (from fintech to entertainment to Web3) offer unique insights into industry and consumer behavior, while deep connections to A-List celebrities and creators can help brands access the next level of awareness.
WEB3 SAVVY
As a technology, the blockchain is here to stay, and Lemonade has experience with proven results working with brands to innovate marketing approaches in the world of Web3.
How Can Lemonade Help?
Lemonade is here to help. Ready for a conversation? Let’s start one today. View a quick rundown of Lemonade’s entire service list:
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Creative Strategy
Brand Identity
Branded Content / Original Content
Video Production
Photography
2D & 3D Animation
Design & Illustration
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Paid Media & Partnership Strategy
Paid Media Planning & Buying
Influencer Mgmt
Brand & Product Integrations
Celebrity Partnerships
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Social Strategy
Organic Social Mgmt
Community Mgmt
Social Content
Trend Monitoring
