July 11, 2022
Last Week In Social
Elon Musk made headlines again last week due to backing out of the high-profile deal to buy Twitter. There’s lots to cover, so let’s waste no time and explore Last Week in Social.
Social News & Platform Trends 📈
Social News:
Elon Musk backs out of his $44 billion deal to buy Twitter.
Twitter has threatened to sue Musk for reneging on a deal in which Musk may have to pay a $1 billion breakup fee
Twitter stocks plummet, full details here
Japan's Former Prime Minister Shinzo Abe was gunned down in an apparent assignation
Japan is left shaken, especially because the country has an extremely strict gun policy and very rare shootings
Platform News:
Instagram has expanded access to Reels Templates
Instagram will also now recommend songs for your content, based on your upload
Twitter is testing out a new feature called CoTweeting
‘CoTweeting’ is designed to allow two separate accounts to be linked under one single tweet. The tweet will appear on both authors’ timelines
Twitter has published a ‘Brand Connect Playbook’
It is a guide on how to utilize Twitter’s various ad formats and tools, including notes on the platform’s audience, key best practices, case study examples, and more
Industry/Entertainment 🎞
The Trades:
Monty Norman Dead: James Bond Theme Composer was 94 (Variety)
‘Moonage Daydream’: Release Date, Details, Trailer, and Everything We Know So Far (Collider)
A24 Has Another Indie Hit, As ‘Marcel The Shell’ Slides Into Top 10 – Specialty Box Office (DEADLINE)
Need For More Speed: Miles Teller Reveals He’s In Talks With Tom Cruise For Top Gun 3 After ‘Maverick’ Tops $1bn At Box Office (DEADLINE)
Marvel Entertainment Unveils 2022 San Diego Comic-Con Line-Up (Marvel)
‘Captain America 4’ Finds Its Director in Filmmaker Julius Onah (Exclusive) (The Hollywood Reporter)
Sony’s ‘Madame Web’ Adds Mike Epps (DEADLINE)
‘Thor: Love And Thunder’ Summons $48.6M Across First Two Days At International Box Office (DEADLINE)
Francis Ford Coppola Honors His ‘Godfather’ Star James Caan: “Will Never Be Forgotten” (DEADLINE)
Steven Yeun to Co-Star With Robert Pattinson in Bong Joon Ho’s Next Sci-Fi Thriller (Variety)
‘Minions: The Rise Of Gru’ Propels Illumination’s ‘Despicable Me’ Franchise Past $4B In Global Box Office (DEADLINE)
‘Yu-Gi-Oh!’ Creator Takahashi Kazuki Dies: Influential Manga Artist Found Dead At Sea Aged 60 (DEADLINE)
‘Clerks 3’ Trailer: Jeff Anderson, Rosario Dawson Return for Cult Classic’s Newest Installment (Variety)
Jordan Peele Told Daniel Kaluuya, ‘You’re My De Niro’ – Exclusive (EMPIRE)
The Woman King Trailer Sees Viola Davis Raising A Fearsome Army (EMPIRE)
Sigourney Weaver Plays a Teenager in ‘Avatar 2’: ‘Thrilled to Be Given That Challenge’ (EMPIRE)
Web3 News 🌐
Top Headlines of the Week:
Virtual Real Estate Prices Stay Up Amid Uncertain Market Conditions (Blockworks)
FTX Seeks Derivative Approval from the CFTC (Blockworks)
Facebook begins testing NFTs on its Platform (Techcrunch)
Celsius Reclaims $172M Collateral from Aave & Compound (Coindesk)
How Many Bluechip NFTs Have Been Stolen Revealed (Coinmarketcap)
This Week in the Market:
Total market cap is up over 3% in the last 7 days to $915.68B
Bitcoin jumped 3.2% over the last 7 days to $20.4K
Ethereum jumped 1.3% over the last 7 days to $1.2K
Web3 Marketing Special: NBA TopShot NFTs (Forbes)
NBA Topshot is a NFT trading card platform where users can buy and sell basketball videos
Topshot is created on Flow by Dapper Labs
With just under $19M in sales, NBA Topshot is one of the largest digital sports collectible platforms
Web3 Educational Piece: What is Aave? (Decrypt)
Aave is a decentralized lending platform that enables users to lend and borrow without the need of a centralized intermediary
The protocol runs off of a Decentralized Autonomous Organization and liquidity pools to execute lending and ensure all transactions are true and verifiable
Aave is built on top of the Ethereum Mainnet
Key Dates/Events 🗓
July 17th - World Emoji Day
Accounts to Follow ✨
@savageappoffical - SAVAGE is a revolutionary marketplace for digital artists. It’s the world’s first-carbon-neutral marketplace for videos and photos in the Metaverse, Web3 and beyond.
Evergreen Format Of The Week 👀
Case Studies
Case studies are one of the most compelling types of evergreen due to its ability to tell a narrative. Give your audience real-world results while also offering them the chance to connect with a story. Here is how Web3 Labs is helping companies succeed with their blockchain deployments. Web3 Labs Case Studies