Influencer marketing
Connecting your brand with top content creators
$2.8 billion
revenue growth driven
10
billion
video views
>1
billion
games installed/downloaded
87%
client retention
4
#1 games
4.2
average ROAS
Impactful partnerships. Unparalleled results, at scale.
Lemonade activates thousands of content creators annually for global brands using historical data and proprietary tools to track and optimize performance at scale. With the results we’ve garnered for our clients, Influencer marketing often becomes the most effective marketing channel for the brands we work with.
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Influencer marketing companies with as much experience as Lemonade know how to leverage celebrity-influencer talent to give brands access to untapped audiences. Celebrity and influencer management services comprise talent identification, talent management, strategic campaign creation and creative content execution.
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As an influencer marketing agency, Lemonade also comes equipped with a rich network of global companies, innovators, influencers, creators and celebrity collaborators that are trusted and effective. With doors already opened through years of relationship building, Lemonade brings access that other agencies simply can’t offer.
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Lemonade’s helped integrate brands and products into high-profile media, in addition to working with celebrities as brand ambassadors. These two avenues of promotion are invaluable when managed by one agency.
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Posting content is just the first step. Lemonade has experience working with brand ambassadors—influencers—while also managing brand communities on social platforms including Discord, TikTok, Facebook, Twitter and Instagram. This knowledge is essential when mapping out an influencer marketing strategy.
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Lemonade bolsters influencer strategy with a robust social strategy. A team of dedicated social strategies develops campaigns for brands, sub-brands, product launches and more. Lemonade’s relevant experience and history of producing results helps increase influencer marketing impact.
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With a successful track record as the social media agency for global brands such as IMAX and Square Enix, Lemonade offers more than average influencer marketing companies. Clients benefit from access to social media strategy that supports influencer marketing initiatives and ensures every piece of content is optimized for maximum impact.
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Lemonade sets itself apart from other influencer marketing companies by staffing a team of designers, copywriters, video producers and more. This ensures content is aligned with strategy and produced to brand standards, every step of the way.
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As your influencer marketing agency , Lemonade’s expertise in SEO and Google trends unlocks key insights and analysis through dedicated tools that inform keywords and long-tail phrases to boost product discovery. This is supplemented with trend analysis which spotlights valuable insight and helps brands plan or pivot toward success.
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Utilizing real-time data, industry insights, proprietary tools, and strategic partnerships, Lemonade is at the forefront of influencer marketing trends, ensuring strategies align with the dynamic market landscape.
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Lemonade sets brands apart from the pack by listening to competitors, which ensures influencer spending isn’t lost in the noise. Lemonade conducts exhaustive competitor social audits, identifies competing content pillars, engagement drivers and key influencers. Sentiment analysis supplements this research, which helps brands better understand how consumers generally feel about their product and what areas of sentiment can be targeted in marketing plans.
Story 360 delivers the ROI
We’ve improved the creative, grown the social media presence, and scaled paid ads and influencer marketing for Meta, Square Enix, and Disney.
How?
In the vibrant attention economy, the best way to create buzz and grow your authentic engagement for your brand is through branded entertainment.
Luckily, your brand already has everything you need to make content that places you at the center of the conversation - your USP. At Lemonade, we turn your unique expertise into captivating content that draws in your audience.
MANTA
Lemonade helped Manta, a Korean webcomics publisher, launch in the United States using an influencer-lead social campaign that garnered over 7 billion TikTok impressions. The campaign resulted in a 250% increase in audience growth across all channels.
FREE FIRE
Partnerships with Mr Beast, Snoop, Cristiano Ronaldo, and BTS helped break through the noise and launch Free Fire, the world’s most popular battle royale game, in the United States.
Trevor Dudeck, CEO Lemonade
“At Lemonade, we deliver best-in-class entertainment amplified by the influencers that move modern communities and the media performance required to build gaming narratives in the hearts and minds of our clients and next customers.”
KD Cho, Global Head of Marketing, Manta Comics
“The Lemonade team has become a critical ingredient in our formula for success. From the initial research to correct our target audience before we entered the US market with a large paid media campaign to the creative we were able to produce—aquiring new anime fans and increasing our ARR significantly, I have been impressed.”
Why hire an influencer marketing agency?
An influencer marketing agency identifies opportunity and helps brands leverage it to dramatically expand reach in tangible and impactful ways. That’s why they’re an essential member of any effort.
With influencer spending increasing across the board, influencer marketing has become table stakes for brands. Noise dominates the social landscape, but having a brand ally with loyal audiences can be the difference maker. Backed by a smart strategy, influencer marketing gives brands the ability to speak to audiences unlike any other tool in their marketing kit.
Championing the brand with generation Z
Two-thirds of global brands are expected to increase their influencer marketing budget in 2024. Why? Gen Z. More than ever, consumers are turning to social media for information on brands, products, trends and more; a shift away from Google that’s led by the youngest consumer generation. And who drives those conversations? Influencers.
Across social media platforms, established influencers have built loyal audiences around shared interests, from niche to mainstream. Brand partnerships and sponsorships drive the influencer market—the global influencer market was valued at $16 billion in 2022—and create opportunities for companies to connect with new audiences. An Influencer marketing agency with experience navigating the multi-billion dollar industry has the tools and expertise to match brands with the perfect strategic brand partners.”
What is an influencer marketing agency?
An influencer marketing agency bridges the gap between brands, influencers and their audiences. Agencies identify strategic influencer partnerships that map to brand KPI goals, develop creative campaigns focused on brand-influencer integration, and manage the influencer relationships along the way.
Full-service influencer marketing companies also have the capacity to produce content in-house and coordinate content creation with influencers to ensure brand standards are met at every level of execution.
By managing the partnership and content, an influencer marketing agency builds unique and memorable brand experiences that can be tailored to any sized audience, demographic or intersections of interest. But the first step is selecting the right influencer partners. Where to begin?
What is an “influencer”?
The term is a catch-all to describe a quickly growing professional demographic who have built loyal audiences through celebrity, expertise, trend-setting, humor and more. Influencers are categorized by the size of their audiences:
Mega influencers - 1M+ followers
Macro influencers - 100k–1M followers
Micro influencers -10k–100k followers
Nano influencers -1k–10k followers
Additionally, every influencer has their areas of expertise and familiarity with specific brand-centric roles, from ambassadors to creators and more. Identifying influencers’ skillsets is an important aspect of creating an impactful and valuable brand-influencer relationship.
What is a “key opinion leader”?
Key opinion leaders (KOLs) are experts that carry a significant amount of influence on products or topics within their area of expertise. KOLs can be individuals or organizations that are trusted by interest groups, regarded as thought-leaders and have the ability to influence consumer behavior.
Areas of Key Opinion Leaders Appear:
News media (pundits or sources)
Academic studies
Lobbying groups
Court cases
While key opinion leaders qualify as a type of influencer, their exposure is often via third-party outlets, such as news media, policy, etc. Leveraging Key Opinion Leaders is a highly effective way to build brand authenticity and credibility.
The Lemonade difference
An influencer marketing agency with clear upside
CULTURALLY RELEVANT
Lemonade builds authentic relationships within communities across industries. Communities where consumers are optimistic and root for brands that flourish at the center of the cultural zeitgeist.
CREATIVE IMPACT
Stories are king, and Lemonade excels at emotional storytelling. A vibrant in-house production team creates content that resonates with audiences and develops incredible branded experiences.
EXCLUSIVE ACCESS
With Lemonade, you get access. Lemonade’s subject matter experts cover industries from entertainment to FinTech to Web3 and offer unique insights to inform marketing efforts. Additionally, Lemonade’s relationships with A-List celebrities and creators helps brands rise to the next level of awareness.
WEB3 SAVVY
As a technology, the blockchain is here to stay, and Lemonade has experience with proven results working with brands to innovate marketing approaches in the world of Web3.
How can Lemonade help?
Lemonade is here to help. Ready for a conversation?
Let’s start one today. View a quick rundown of Lemonade’s entire service list:
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Creative Strategy
Brand Identity
Branded Content / Original Content
Video Production
Photography
2D & 3D Animation
Design & Illustration
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Paid Media & Partnership Strategy
Paid Media Planning & Buying
Influencer Mgmt
Brand & Product Integrations
Celebrity Partnerships
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Social Strategy
Organic Social Mgmt
Community Mgmt
Social Content
Trend Monitoring
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Experiential Strategy
AR/VR
Events
Metaverse Experiences
Ready to make the next memorable moment? Let’s get started.