Branding
Boost your brand
The importance of a branding agency
Apple, Amazon, Google, Microsoft and Walmart have more in common than topping the list of the most valuable brands in the world—they each have some of the most distinctive branding in the world, too. Close your eyes and their logos immediately come into focus. That’s expert branding, and it didn’t happen by accident. Impactful branding like an inspired logo or a clever tagline is the work of a branding agency.
Holistically, branding is more than a name, a logo and a tagline. It’s the process of consistently communicating a product’s differentiators in a way that cuts through the noise, stimulates an emotional or intellectual connection, and increases consumer mindshare. Branding is the look, feel, sound and reputation of a product or service. It’s part science, part art and absolutely essential. Just look at these findings:
46% of consumers pay more for brands they trust
80% of consumers say brand colors increase recognition
33% higher revenue for companies that present consistent branding
Branding is a complicated process, but a branding agency with results-proven experience like Lemonade demystifies the process to create a collaborative brand building experience for clients.
What Are the Benefits of Branding?
A branding agency like Lemonade is often asked, “Why is branding important?” Fair enough! When developed and executed consistently, branding’s biggest value is the information it conveys to consumers. Branding creates a connection with consumers, even after the salesforce has clocked out for the day. Impactful brands connect with consumers because they:
COMMUNICATE
Whether it’s a signature logo or color theme, a brand name or tagline, a mission statement, or the way a company engages with its consumers, branding is all about communicating. Like a website, branding is the beacon in the night that never shuts off or takes a holiday—all the more reason to hire a branding agency with proven results.
DEMONSTRATE
Good branding can demonstrate the purpose and value of a product or service.
RESONATE
Branding is about capturing and holding onto consumer mindshare (aka share of mind). A branding agency will use consumer behavior science, industry trends and marketing audits to create a brand that gets at the heart of a company and creates a stickiness in consumers’ minds.
INTERROGATE
Great branding can also cause you to interrogate your own perceptions of a product, an industry, beliefs, justice, culture—you name it. A branding agency develops brands to make those desired and valuable connections.
What Are Examples of Branding Agency Work?
Branding is a broad term that encompassees a diverse set of assets. However, all of those assets share a brand style; a consistent element that connects assets to the overall brand. Brand style applies to visual assets and verbal identity, like tone and voice. A short-list of the more popular branded assets that a branding agency like Lemonade creates includes but is not limited to:
Names
Logos
Taglines
Visual brand language
Verbal identity
Social media playbooks
Brand collateral
Lemonade Services
Full-service and fully invested.
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What does your logo convey? Lemonade uses strategic insight, competitor research and decades of collective passion for arts and culture to bring out the essence of a company in its logo.
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A brand begins with its name. Lemonade has extensive experience developing brand names and taglines that stick.
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Beginning with a creative and strategic audit, Lemonade will design a visual brand language to define the look and feel of a brand. This includes brand design guidelines, fonts, color schemes, primary, secondary and tertiary assets, as well as a diverse portfolio of brand collateral.
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Similar to Visual Brand Language, a branding agency like Lemonade will develop a clear verbal identity to define the tone and voice of a brand. This includes branded language glossary, tone and voice guidelines, mission, vision and purpose statements, core values and more.
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Lemonade is a branding agency of designers, copywriters, video producers and more, all of whom are ready to make some incredible content with you. And who better to create the content than the agency who helped define the brand?
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Activating a brand consistently on social media requires a robust playbook. Lemonde builds social playbooks so brands have an in-hand strategic guide for how their brand should show up on social media platforms and engage with digital audiences and communities.
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Lemonade tracks competitors to gain insight and ensure branding isn’t lost in the noise. This includes exhaustive competitor social audits, which identifies competing content pillars, engagement drivers and key influencers. Additionally, sentiment analysis helps brands better understand how consumers generally feel about their product and what areas of sentiment can be targeted in new branding efforts.
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Lemonade boosts brand strategy with a robust social strategy. A team of dedicated social strategists develop campaigns for brands, sub-brands, product launches and more. Lemonade’s relevant experience and history of producing results helps increase influencer marketing impact.
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Clients benefit from access to social media strategy that supports influencer marketing initiatives and ensures every piece of content is optimized for maximum impact. Additionally, community management services build and manage communities on platforms such as Discord or Reddit.
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As a branding agency, Lemonade also comes equipped with a rich network of global companies, innovators, influencers, creators and celebrity collaborators that are trusted and effective. With doors already opened through years of relationship building, Lemonade brings access that other agencies don’t offer.
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Lemonade can integrate brands and products into high-profile media, in addition to working with celebrities as brand ambassadors. Managing both in-house is a major difference between Lemonade and the average branding agency.
Why Hire a Branding Agency?
Hiring a branding agency like Lemonade can be a breath of fresh air in your brand development. As we covered earlier, brand development is too important to delegate to overworked staff with competing priorities. A branding agency brings a new perspective, dedicated focus and unique expertise to the mix.
Because of these qualities, a branding agency is strategically positioned to improve how companies effectively communicate their key differentiators. Competition for mindshare is higher than it’s ever been, so effective communication through branding is the quickest way to reach consumers.
A branding agency like Lemonade has detailed and proven processes for developing new branding from the ground up, enhancing existing brands or helping brands reposition to meet opportunities or obstacles like product reprioritization or integrations, social trends, market shifts, crisis events and more.
ISKRA
Iskra is a new, global crypto-based gaming platform based in Korea. They hired Lemonade to articulate, brand and position their exciting vision to be a premier destination for players, developers and investors exploring the thrill and opportunity of Web3 gaming. massive paid OOH takeover in New York City’s Times Square.
GROUND UP
MANTA
Manta Comics hired Lemonade as its branding agency to build a brand awareness campaign around the Season 2 launch of their breakout title “Under the Oak Tree,” available exclusively on the Manta app. This involved a mind-blowing experience at Comic-Con, a digital takeover in Times Square and an immersive branded hashtag challenge on TikTok that reached 3 billion views and inspired 1.5 million unique reaction videos.
PRODUCT LAUNCH
CASINO M8TRIX
In the wake of the pandemic, Casino M8trix was looking to inspire people back into their Bay Area location. To do this, Lemonade launched a new tagline and campaign designed to shine a spotlight wherever fun was being had inside the casino.
REPOSITIONING
The Lemonade Difference
A branding agency that gets it.
CULTURALLY RELEVANT
Lemonade builds authentic relationships within communities across industries. Communities where consumers are optimistic and root for brands that flourish at the center of the cultural zeitgeist.
CREATIVE IMPACT
Stories are king, and Lemonade excels at emotional storytelling. A vibrant in-house production team creates content that resonates with audiences and develops incredible branded experiences.
EXCLUSIVE ACCESS
With Lemonade, you get access. Lemonade’s subject matter experts cover industries from entertainment to FinTech to Web3 and offer unique insights to inform marketing efforts. Additionally, Lemonade’s relationships with A-List celebrities and creators helps brands rise to the next level of awareness.
WEB3 SAVVY
As a technology, the blockchain is here to stay, and Lemonade has experience with proven results working with brands to innovate marketing approaches in the world of Web3.
How Can Lemonade Help?
Lemonade is here to help. Ready for a conversation? Let’s start one today. View a quick rundown of Lemonade’s entire service list:
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Creative Strategy
Brand Identity
Branded Content / Original Content
Video Production
Photography
2D & 3D Animation
Design & Illustration
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Paid Media & Partnership Strategy
Paid Media Planning & Buying
Influencer Mgmt
Brand & Product Integrations
Celebrity Partnerships
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Social Strategy
Organic Social Mgmt
Community Mgmt
Social Content
Trend Monitoring
