San Francisco SPCA
Strategy, Creative Direction, Advertising
SF SPCA Pet Condoms
Creating a fictitious brand to get spay and neuter top-of-mind
Every year, 4 million unwanted cats and dogs are euthanized. In California alone, that amounts to 2,886 animals per day. And while almost everyone realizes the importance of getting their pet fixed the topic is rarely top-of-mind. We needed to grab peoples' attention and jump-start the conversation - enter Animal Instincts, the first condom designed for dogs and cats.
We created a pet condom machine and placed it in popular dog parks. The machine dispensed shrink-wrapped brochures that were designed to look like real condom packs and educated people about the importance of spaying and neutering your pet. We also created a website for our product that drove traffic to the SF SPCA site.
Social posts rounded out the effort. People took notice and numerous media outlets picked up the story.
Fully integrated campaign
:30 sec web spot