Web-commercial & Digital Billboards
Using comedy to drive engagement around a scary topic
ATO (Account Take Over) is emerging as a major new threat to cybersecurity. For a few bucks, hackers easily buy and sell private data on the dark web. But, security just isn't sexy. How do you raise awareness around a threat without being scary? A little humour goes a long way in capturing people's attention and driving engagement.
Creative consisted of a 30-second spot for a placement on Virgin Airlines. The video was strategically placed on LinkedIn, and digital billboards at the Las Vegas McCaren Airport during the Merchant Risk Council conference, targeting potential client for Sift's suite of security products.
Paul T. Layland
Forced view Virgin America
LinkedIn demand-gen campaign